The 5 families of the Pioneers
The Architects family is prestigious. It brings together the Pioneers of the first hour. They are in charge of creating and activating new cubes with different environments to expand their world.
Few are the chosen ones who can connect with them and claim a place among the respected Architects.
The Trailblazers family is key to the Pioneers’ journey. Made up of trendsetters, avant-garde and stylish pioneers, they embrace the sneaker culture and understand all the codes of street and fashion.
Thanks to their views on sneakers and fashion, the Trailblazers allow the Designers and Manufacturers to create next-gen sneakers.
The Athletes’ family is crucial to the Pioneers’ journey. Made of performance-driven athletes, its members tirelessly test the technical capabilities in order to get the best from their sneakers.
Thanks to the results of their tests, the Designers and the Manufacturers are able to improve their work.
The Designers family is considered as the essence of the Pioneers. Its members include the most creative minds, those who imagine and conceptualise the sneakers of tomorrow.
The Designers are usually seen in the Footwear Factory and are in charge of developing new sneakers concept and innovations.
The Manufacturers family is considered as the driving force of the Pioneers. They are made up of technically skilled avatars critical to sneakers’ physical production.
The Manufacturers work within the Factory and are in charge the sneakers’ production and technical innovations to shape the future of footwear.
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